The All of Us community harmony campaign was launched on 24 June 2008.

The campaign uses images from the All of Us photography exhibition, by Michel Lawrence, and was screened across commercial and community television, on metropolitan and regional stations, included in print in metropolitan and regional papers, and also appeared in ethnic papers in 13 community languages.

Additionally, posters were installed at 200 outdoor sites located in metropolitan and outer suburban sites to support the campaign with information about Victoria’s diversity.

The campaign encourages unity through the sharing of cultures and traditions and creates a society that is based on mutual respect and understanding.

You can view the All of Us television advertisements by clicking on the videos below

All of Us - one minute version

All of Us  - 30 second version

All of Us - AFL