SBS Diversity Works Challenge
On 26 January 2017, SBS launched the ‘Diversity Works Challenge’ – a competition for Australia’s creative minds to think about diversity and to reflect multicultural Australia in a new marketing campaign.
Competitors will need to submit a script before Friday 31 March, which will then be judged by a panel of industry experts. Up to eight finalists will then pitch their idea to the panel, with the winner announced in May 2017.
The winning advertisement will be given $1 million worth of advertising airtime across SBS platforms, which will begin airing before the end of the year.
SBS director of media sales, Andrew Cook, said SBS was issuing the challenge because the network wanted to speed up thinking about diversity.
“As a network, SBS exists to promote understanding and appreciation of diversity. We don’t only do this through the stories we explore across TV, radio and online – because of our unique Charter, it’s ingrained in all that we do,” he said.
To find out more information visit the Diversity Works Challenge at SBS.