SBS Radio says “Welcome Home”

30 April 2018

A new marketing campaign by SBS Radio is encouraging Australians who speak a Language Other Than English (LOTE) to feel at home wherever they are.

‘Welcome Home’ invites people to stay connected with Australian news, updates on community events and music in their language through the SBS Radio app and the services of SBS Radio in 68 languages.

With over 1.3 million people migrating to Australia during the past five years and nearly 5 million people speaking a language other than English at home[1], SBS Radio’s multilingual services reach out to the contemporary diversity of our community.

Listeners can use the SBS Radio app to explore the content that is most important to them and personalise the app to their own language. The app allows listeners to tune in live to their favourite radio shows, listen to their preferred podcasts on the go or receive notifications about them, live stream music and share content with their friends on Facebook.

The ‘Welcome Home’ campaign showcases the diversity of SBS’ very own employees from the Punjabi, Korean, Vietnamese, Arabic, Cantonese and NITV programs and highlights the sound of ‘home’ in a range of languages, including Italian, Mandarin, Greek, Hindi, Somali and Samoan.

SBS Director of Audio and Language Content, Mandi Wicks said, “SBS remains the world’s most linguistically diverse public broadcaster. The refreshed SBS Radio app provides audio content on demand and on the go to our listeners in 68 languages. Accessible anywhere, at any time on the device of their choice, downloading the free SBS Radio app helps our audiences ‘feel at home’ wherever they are.”

You can download the free SBS Radio App at the iTunes App Store and Google Play and find out more about the Welcome Home campaign at

SBS Radio was a proud supporter of Cultural Diversity Week 2018.


[1] Australian Bureau of Statistics 2016 Census of Population and Housing

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